Collective power is the greatest impact we can have.

The All Stars community’s objective is to amplify the voices of artists and emerging leaders who champion cultural and social change across the globe.

In order to advertise the mentorship project in Brazil, we invited creative young Brazilians to reflect on their journeys, ambitions and the difficulties of living and working in the field of arts and creativity.

From the video’s script to the aesthetical elements and representations, everything was created based on these perspectives. The result was a collaboration that shows how the creative community interprets the meaning of being an All Star. Please click here to watch it:

This was also the brand’s first 100% accessible campaign – aired on TV with Brazilian Sign Language interpretation, subtitles and audio description – and featuring Michele Simões, an activist on a wheelchair and All-Star guest who contributed to the debate by providing the perspective of people with disabilities.